Tue, 7 April 2009
I will never forget reading Tom Peter's article The Brand Called You in Fast Company Magazine in August 1997. Growth in Silicon Valley was sizzling hot, and the fresh perspective on personal marketing was totally new and exciting.
25-year old Dan Schwabel felt the same thing when he read the article, although it was many years later, when he stumbled upon it on the internet. According to Dan, it summed up what he had been doing in his own education and career since Junior High. So he made the decision to become the personal branding expert for the new generation.
Today, Dan releases his first book on the topic, called Me 2.0: Build a Powerful Brand to Achieve Career Success.
I interviewed him in a 23-minute podcast where we discuss:
Enjoy the interview and grab the book!