
If you were raised in a conflict-averse household like I was, you may find that your early training seeps into your business and you are afraid to upset anyone with a controversial product or service.
Big mistake!
The most successful (and interesting!) businesses take a stand and create something different, unique and meaningful for their target market. You should be no different. In this 6-minute episode, I outline why I think it is so important to take a stand and do the following things when designing your business:
- Create from the heart and soul
- Speak clearly and speak the truth
- Know your niche
- Embrace your detractors
- Don't backpeddle
Share your thoughts, or passionate counter-arguments, at the blog -
www.escapefromcubiclenation.com.