Escape from Cubicle Nation Podcast
Advice, support and encouragement to stop being a corporate prisoner and start your own business
Controversy is good:  go ahead, disagree with me! If you were raised in a conflict-averse household like I was, you may find that your early training seeps into your business and you are afraid to upset anyone with a controversial product or service.

Big mistake!

The most successful (and interesting!) businesses take a stand and create something different, unique and meaningful for their target market.  You should be no different.  In this 6-minute episode, I outline why I think it is so important to take a stand and do the following things when designing your business:
  1. Create from the heart and soul
  2. Speak clearly and speak the truth
  3. Know your niche
  4. Embrace your detractors
  5. Don't backpeddle
Share your thoughts, or passionate counter-arguments, at the blog -

Direct download: controversy.mp3
Category:podcasts -- posted at: 9:36pm MST