Fri, 22 May 2009
Great advice for aspiring authors: Interview with 100 Business Books of All Time author Todd Sattersten
My love of books goes back to when I was about three years old.
As soon as I could form the sentence "I want to go to the library," my Mom or Dad would take me every week to get a new stack of books. I remember the smell as I entered the San Anselmo library and strolled through the aisles. My senses tingled as I saw new stories, and I would have to negotiate with my Mom and Dad about how many I could carry home in a given week.
This love stayed with me my entire life. Picture books turned into Miss Piggle-Wiggle, then the Chronicles of Narnia, then books about world mythology, then school books, then a phase of intellectual books to convince myself that I was smart like The Archeology of Knowledge by Michel Foucault.
About fifteen years ago, I fell in love with business books and have never looked back. I never tire of reading new ideas and insights for how to start and run a business.
But the volume is overwhelming.
Todd Sattersten, President of 800CEORead, co-authored a book with Jack Covert called The 100 Best Business Books of All Time.
I jumped on the chance to talk with him about the book, since I was really fascinated to understand the process by which they selected the very best business books.
As an author, I was excited to learn the criteria they developed to select one hundred books from the hundreds of thousands in the business category. The criteria were:
"I am amazed at how often authors overestimate their ability to be writers."
"The best books offer a promise to readers: This is what you are going to get out of the book."Listen and learn!
And buy the book here. This one's a keeper!
Direct download: 100Best_2.mp3
Category:podcasts -- posted at: 2:11pm MST