How do I choose which business to start?

Many people have questions about which business to start.  But most approach the task from the wrong angle, believing that if they just think about it enough that the answer will magically appear.

In this episode, Pam covers:

1. A myth about the process of deciding which business to start
2. Insight into why it is such a difficult quest for veteran corporate employees 
3. A (fun) homework assignment to get some insight into the best business idea for you