When is your brand "good enough" to start marketing?

If you are just starting to market your business, you might feel a little exasperated when trying to choose a perfect brand name.  It may feel like until you do this, you can't move forward with any marketing plans and you feel stuck and frustrated.

In this episode, I cover:

1. What a good branding process should look like
2. Which marketing activities you can undertake before your brand is fully baked
3. Which marketing activities you should hold off on until you are 80% or more satisfied with your brand

I also mention a few resources:

My second podcast First plan your life, then plan your business
Great brand naming resource:  namedevelopment.com
Example of a great brand:  Legal Sanity
Guy Kawasaki's book Art of the Start
Marketing/branding resources for coaches:
Andrea Lee's book Multiple Streams of Coaching Income
Suzanne Falter-Barns' site getknownnow.com

Please let me know what you think about this topic on the blog!  escapefromcubiclenation.com
(I know at least a few of you will really disagree with my approach - let's hash it out!)