Mon, 18 December 2006
If you are just starting to market your business, you might feel a little exasperated when trying to choose a perfect brand name. It may feel like until you do this, you can't move forward with any marketing plans and you feel stuck and frustrated.
In this episode, I cover:
My second podcast First plan your life, then plan your business
Great brand naming resource: namedevelopment.com
Example of a great brand: Legal Sanity
Guy Kawasaki's book Art of the Start
Marketing/branding resources for coaches:
Andrea Lee's book Multiple Streams of Coaching Income
Suzanne Falter-Barns' site getknownnow.com
Please let me know what you think about this topic on the blog! escapefromcubiclenation.com
(I know at least a few of you will really disagree with my approach - let's hash it out!)
Direct download: Escape_Podcast_-_When_is_your_brand_good_enough.mp3
Category:podcasts -- posted at: 4:53pm EST
Mon, 4 December 2006
Do you often feel like the oddball in your family, your job or your profession?
Drawing on inspiration from the "Island of the Misfit Toys" from the 1964 classic movie Rudolph the Rednosed Reindeer, I outline ways to:
Direct download: Escape_Podcast_-_Proud_member_of_the_Island_of_Misfit_Toys.mp3
Category:podcasts -- posted at: 5:00am EST
Mon, 20 November 2006
Knowing what business to start is a huge question for many aspiring entrepreneurs. Aside from examining your own passions and interests, you can gain great insight into this question by thinking about your ideal customer in the following dimensions:
Direct download: Escape_Podcast_-_The_customer_likeability_factor.mp3
Category:podcasts -- posted at: 1:19pm EST
Mon, 6 November 2006
Do you do something very well, get recognition and rewards for it but feel very burned out and dead when you practice it? You may suffer the curse of competence, a deadly trap for aspiring entrepreneurs.
This episode discusses how to avoid starting a business based on a skill or ability you are burned out on. It can seem the easy path to money, but often leads to real frustration and apathy.
Some strategies discussed:
I'd love to hear your comments on the blog - www.escapefromcubiclenation.com
Mon, 23 October 2006
Two of the most critical elements of becoming a successful entrepreneur are developing a positive mental attitude and defeating negative self-talk. This is important to not only produce great business results, but also to enjoy the day-to-day process of building your business.
In this episode, I discuss two elements of a postive mental attitude:
Sources I refer to are Martha Beck's book Finding Your Own North Star: claiming the life you were meant to live and Byron Katie's Loving What Is: Four questions that can change your life
Leave comments at www.escapefromcubiclenation.com
Mon, 9 October 2006
In this episode, I cover three things that help new entrepreneurs overcome their dread of all things marketing:
I reference two helpful marketing experts:
Robert Middleton from www.actionplan.com and
John Jansch from www.ducttapemarketing.com
Mon, 25 September 2006
Many people have questions about which business to start. But most approach the task from the wrong angle, believing that if they just think about it enough that the answer will magically appear.
In this episode, Pam covers:
Direct download: Escape_Podcast_-_What_kind_of_business_should_you_start.mp3
Category:podcasts -- posted at: 3:46pm EST
Mon, 11 September 2006
This episode covers the importance of thinking about the kind of life that would make you happy, healthy, stable and fulfilled before you run down the road of creating a business plan. I include an easy-to-complete exercise with just enough "woo woo" to make you relax in your cube.
Direct download: Escape_Podcast_-_Plan_your_life_then_your_business.mp3
Category:podcasts -- posted at: 2:53pm EST
Mon, 28 August 2006
This episode introduces the purpose and intent of the Escape from Cubicle Nation Podcast. It will build on content I write on my blog www.escapefromcubiclenation.com as well as include interviews with interesting, informative, passionate and creative people who know more than a thing or two about entrepreneurship.