Escape from Cubicle Nation Podcast
Advice, support and encouragement to stop being a corporate prisoner and start your own business
How to go from vague idea to concrete business concept A blog reader recently wrote an email and shared his frustration at being stuck in a corporate job and hating it, but not knowing how to begin a new business in a new field.

To answer this question, I outlined a number of steps you can take to go from vague and fuzzy idea to concrete business concept, highlighted here:
  1. Step 1:  Wrap your arms around the field. Learn as much as you can about all the ways this field is expressed in business, so that you know which area to focus on.
  2. Step 2:  Choose a small "neighborhood" to explore.  Once you see all the different possibilities in the field, choose a particular area of interest.
  3. Step 3:  Identify the hotshots that are doing the work successfully.  These should be people who not only have technical expertise that you admire, but also complimentary values and thriving businesses.
  4. Step 4:  Carve a niche.  Choose a particular area to work in that represents your best work, and a particular group of people to work with that would energize and engage you (and would pay you -- we are talking about a viable business!)
  5. Step 5:  Shake a tree.  Get moving with a marketing plan, selling services and meeting with potential customers.
If you break things into steps and deal with one at a time, the prospect of entering a new field won't be so overwhelming.

Please share your thoughts on this topic, and what has worked, or not worked, in your own businesses at www.escapefromcubiclenation.com.
Direct download: vaguetoconcrete.mp3
Category:podcasts -- posted at: 8:01pm EDT

Use classes and workshops to get stuff done

Most small business owners have big plans to develop new services, re-invigorate marketing efforts or enhance online offerings.  But if you are working alone, sometimes the tasks seem overwhelming.

Participating in a group class or workshop can be a great way to:

  1. Develop a supportive network of peers that can provide insight, encouragement and motivation for your project
  2. Get expert advice from your instructor which can ensure you don't make costly misakes and do things right the first time
  3. Build in some accountability to get things done, since you have specific assignments and deadlines

Personally, I am hopeless without a deadline, so the final point is of particular importance.

Some resources mentioned in the podcast:

  1. Google your topic of interest, + teleclass or workshop
  2. Coachville's www.teleclass.com
  3. Classes at www.passionforbusiness.com

If you want to share your own experiences as a participant or know of good classes or directories of classes for small business owners, let me know at www.escapefromcubiclenation.com.

 

Direct download: teleclasses.mp3
Category:podcasts -- posted at: 6:03pm EDT