Escape from Cubicle Nation Podcast
Advice, support and encouragement to stop being a corporate prisoner and start your own business
When is your brand "good enough" to start marketing? If you are just starting to market your business, you might feel a little exasperated when trying to choose a perfect brand name.  It may feel like until you do this, you can't move forward with any marketing plans and you feel stuck and frustrated.

In this episode, I cover:
  1. What a good branding process should look like
  2. Which marketing activities you can undertake before your brand is fully baked
  3. Which marketing activities you should hold off on until you are 80% or more satisfied with your brand
I also mention a few resources:

My second podcast First plan your life, then plan your business
Great brand naming resource:  namedevelopment.com
Example of a great brand:  Legal Sanity
Guy Kawasaki's book Art of the Start
Marketing/branding resources for coaches:
Andrea Lee's book Multiple Streams of Coaching Income
Suzanne Falter-Barns' site getknownnow.com

Please let me know what you think about this topic on the blog!  escapefromcubiclenation.com
(I know at least a few of you will really disagree with my approach - let's hash it out!)


Direct download: Escape_Podcast_-_When_is_your_brand_good_enough.mp3
Category:podcasts -- posted at: 4:53pm EST

Proud member of the Island of Misfit Toys Do you often feel like the oddball in your family, your job or your profession?

Drawing on inspiration from the "Island of the Misfit Toys" from the 1964 classic movie Rudolph the Rednosed Reindeer, I outline ways to:
  1. Celebrate your unique quirks, differences and personal history
  2. Tie them in with needs in your market
  3. Be proud of the misfit you are and reflect it in an authentic and kickass brand!
For those that are fans of the movie, I found a really fun link with some of the back story of the characters and how it was made:  Rudolf:  Behind the Scenes

Direct download: Escape_Podcast_-_Proud_member_of_the_Island_of_Misfit_Toys.mp3
Category:podcasts -- posted at: 5:00am EST