Sat, 5 December 2009
To round out the pricing series, I talked to my fellow business coach Sherry Garrity from Corporate Fugitive who illuminates some of the specific pricing challenges faced by corporate employees transitioning to entrepreneurship.
The three main challenges she talks about in our interview are:
You can find Sherri at CorporateFugitive.com
I hope you have enjoyed this series! I have never done anything like this on my blog before (long-time readers are probably shocked to get six new posts in one week since I have been slacking on my writing lately!). If you enjoyed it and want to see more intensive discussions on particular topics, please let me know what you want to learn about.
Thanks for following along, and thanks to all my wonderful guest experts (links go to their interview in this series):John Jantsch from Duct Tape Marketing
Mark Silver from Heart of Business
Ramit Sethi from I Will Teach You to Be Rich
Andrea J. Lee from Thought Partners International LLC
Alexis Neely from Family Wealth Institute
Fri, 4 December 2009
"There are a lot of business owners out there who are giving their stuff away for free because they don't know enough about pricing. That was my story," says Alexis Martin Neely, our next guest in The Price is Right Interview Series.
Alexis is a lawyer and founder of two million dollar businesses. She is also the author of Wear Clean Underwear: A fast, fun, friendly and essential guide to legal planning for busy parents.
After quitting her job as an employee in a prestigious law firm to set out on her own, Alexis learned the hard way how not to run her solo practice. From these good lessons, she developed a very effective way to price and structure services, which parlayed into a whole new business line teaching and coaching lawyers. Her current business, Family Wealth Institute serves both lawyers and small business owners.
In this interview, Alexis walks through some specific pricing structures for independent service professionals, as well as discusses her passionate views on charging what you are worth.
You can find Alexis at www.alexisneely.com.
Thu, 3 December 2009
Andrea J. Lee, CEO of Thought Partners International LLC has been a huge influence on my approach to business since I read her book Multiple Streams of Coaching Income in 2006.
She is one of those rare individuals who combine clear business intelligence with wit and humor. Her coaching is said to be a combination of tenderness and bite. I could not agree more.
In this edition of the pricing series, Andrea will talk about Guerrilla Pricing Tactics including:
And if you get inspired to learn a lot more from Andrea, check out the live event she is hosting in Vancouver, Canada in March, 2010 called The Wealthy Thought Leader. (I will be there, and would love to see you!)
Tue, 1 December 2009
So much of what you learn about pricing focuses on the external market.
But in the daily practice of being an entrepreneur, much of the confusion and angst about pricing comes from an inner feeling.
Mark Silver, co-founder of Heart of Business, has a very unique perspective on the inner game of pricing which is specifically tied to the spiritual side of business. In addition to being a long-time business coach, he is also a Sufi teacher and healer.
Listen to our 40 minute conversation here.
Mark covers a very interesting exercise which he terms "resonant pricing." My good buddy Havi Brooks wrote a wonderful post about this exercise where she gives a specific example of how she applied it to a particular program she was launching with Naomi Dunford from Ittybiz. Read her example here.
Even if you pride yourself on having an extremely well-formed left-brain muscle, I invite you experiment with some of Mark's wonderful teaching.
Mark explains resonant pricing in a detailed post called The Wackiness of Resonant Pricing which includes a PDF with instructions. I used in on a group coaching call for KickAss Mentoring the other night and we got a lot out the exercise.
Find Mark at HeartofBusiness.com.
Up tomorrow for the pricing series: Ramit Sethi from I Will Teach You to be Rich who will share all kinds of juicy lessons for moving from totally free blog content to well-priced products and services.
Mon, 30 November 2009
I am thrilled to kick off a week-long series about pricing in small business with an interview with John Jantsch of Duct Tape Marketing. John is a well-known authority on small business marketing who has a very popular blog and speaking platform.
Despite his solid business background and decades of experience, the thing I like best about John is that he absolutely walks his talk. He is extremely grounded, kind and generous with his knowledge.
Listen to the 30-minute interview here.
Some of my favorite parts of the conversation:
Mon, 21 September 2009
The biggest obstacle to business success is not lack of a great idea, but poor execution.
New entrepreneurs, lacking expertise or perspective, often struggle alone with starting or growing their business.
It doesn't have to be this way!
In my latest podcast (listen here), seasoned business coach and long-time small business expert Karyn Greenstreet describes the power of mastermind groups, which are small groups of 6-8 people with similar values and interests who help each other set and achieve really big goals.
Karyn attributes much of her current business success to her mastermind group, which she has been meeting with for 90 minutes each month for the past eight years.
In this 30-minute interview, Karyn explains:
She has a free e-book which you can download at her site specializing in mastermind groups, www.thesuccessalliance.com
Her advice is to learn about mastermind by starting your own. I plan to do so myself to get 2010 to a great start!P.S. I gush about Karyn quite a bit in this interview, and that is because A) I have been getting solid, practical free content from her for years and B) many of my clients and blog readers tell me how great she is. Marketing lesson: When you share great information freely and serve your clients well, business and partnerships come to you.
Mon, 10 August 2009
While there are many core business practices shared among any type of startup, web-based companies have a unique set of opportunities and challenges.
Perhaps no one has studied these unique challenges more than Bob Walsh, author of 5 books, the most recent being The Web Startup Success Guide.
Bob has learned his field from the inside-out, creating and marketing his own "Micro ISV," (Micro Independent Software Vendor) business for many years, and advising many others on theirs in his consulting service 47hats.com. He is also one of the moderators of the popular Business of Software forum on the Joel on Software blog.
In this interview, I talk with Bob about:
Fri, 22 May 2009
Great advice for aspiring authors: Interview with 100 Business Books of All Time author Todd Sattersten
My love of books goes back to when I was about three years old.
As soon as I could form the sentence "I want to go to the library," my Mom or Dad would take me every week to get a new stack of books. I remember the smell as I entered the San Anselmo library and strolled through the aisles. My senses tingled as I saw new stories, and I would have to negotiate with my Mom and Dad about how many I could carry home in a given week.
This love stayed with me my entire life. Picture books turned into Miss Piggle-Wiggle, then the Chronicles of Narnia, then books about world mythology, then school books, then a phase of intellectual books to convince myself that I was smart like The Archeology of Knowledge by Michel Foucault.
About fifteen years ago, I fell in love with business books and have never looked back. I never tire of reading new ideas and insights for how to start and run a business.
But the volume is overwhelming.
Todd Sattersten, President of 800CEORead, co-authored a book with Jack Covert called The 100 Best Business Books of All Time.
I jumped on the chance to talk with him about the book, since I was really fascinated to understand the process by which they selected the very best business books.
As an author, I was excited to learn the criteria they developed to select one hundred books from the hundreds of thousands in the business category. The criteria were:
"I am amazed at how often authors overestimate their ability to be writers."
"The best books offer a promise to readers: This is what you are going to get out of the book."Listen and learn!
And buy the book here. This one's a keeper!
Fri, 8 May 2009
I think it was fate that Michael Port released his new book The Think Big Manifesto within a few days of the release of mine.
Becoming comfortable with thinking big and gathering the courage to leave a "safe" life in a cube behind walk hand in hand.
So I interviewed Michael about his book in this 20-minute conversation, where we talk about:
Tue, 7 April 2009
I will never forget reading Tom Peter's article The Brand Called You in Fast Company Magazine in August 1997. Growth in Silicon Valley was sizzling hot, and the fresh perspective on personal marketing was totally new and exciting.
25-year old Dan Schwabel felt the same thing when he read the article, although it was many years later, when he stumbled upon it on the internet. According to Dan, it summed up what he had been doing in his own education and career since Junior High. So he made the decision to become the personal branding expert for the new generation.
Today, Dan releases his first book on the topic, called Me 2.0: Build a Powerful Brand to Achieve Career Success.
I interviewed him in a 23-minute podcast where we discuss:
Enjoy the interview and grab the book!
Fri, 20 February 2009
I spent many years speaking to groups across the country, and even teaching presentation skills to hundreds of salespeople and engineers.
It was always fascinating to me since it combined so many favorite subjects: motivation, communication, fear, physical movement, design and creativity.
In today's conversation with Nick Morgan, I took my learning to a whole new level. His new book, Trust Me: Four Steps to Authenticity and Charisma integrates a lot of new research about the brain to help speakers become truly masterful. We talk about:
Thu, 15 January 2009
Just about an hour ago, Daniel Kehrer asked me (on Twitter of course!): Are you finding lots more folks going freelance because of the economy?
Glad you asked Daniel!
In today's podcast, I talk with Michelle Goodman, author of the new book My So-Called Freelance Life.
It is chock-full of information for people who are considering
freelancing on the side, or as a full-time pursuit.
Michelle and I talk about all kinds of nuts and bolts questions about freelancing including:
I think one of the best ways to test the waters of entrepreneurship, even if you are not ready to leave your job for a few years, is to do a freelance project. Enjoy the conversation, and the book!
Fri, 2 January 2009
I may have set a new record for the shortest time from concept to production for a podcast: 20 minutes ago, I shared on Twitter that my best friend, Desiree Adaway, set up a personal board of directors last year and just sent me her annual report.
Desiree is the Senior Director of Volunteer Mobilization for Habitat for Humanity, and felt the need to get expert advice and insight from people she trusted and admired.
Many people were interested in hearing her story, so I called her up and recorded a podcast on the spot. I hope you enjoy our conversation in which we cover:
BusinessWeek: Good to Great Expectations
In Jim's own words from the Fast Company Design Conference in Phoenix, 2000: Why have a personal board of directors?