Mon, 20 November 2006
Knowing what business to start is a huge question for many aspiring entrepreneurs. Aside from examining your own passions and interests, you can gain great insight into this question by thinking about your ideal customer in the following dimensions:
Direct download: Escape_Podcast_-_The_customer_likeability_factor.mp3
Category:podcasts -- posted at: 1:19pm EST
Mon, 6 November 2006
Do you do something very well, get recognition and rewards for it but feel very burned out and dead when you practice it? You may suffer the curse of competence, a deadly trap for aspiring entrepreneurs.
This episode discusses how to avoid starting a business based on a skill or ability you are burned out on. It can seem the easy path to money, but often leads to real frustration and apathy.
Some strategies discussed:
I'd love to hear your comments on the blog - www.escapefromcubiclenation.com