Escape from Cubicle Nation Podcast
Advice, support and encouragement to stop being a corporate prisoner and start your own business
Great advice for aspiring authors: Interview with 100 Business Books of All Time author Todd Sattersten My love of books goes back to when I was about three years old.

As soon as I could form the sentence "I want to go to the library," my Mom or Dad would take me every week to get a new stack of books.  I remember the smell as I entered the San Anselmo library and strolled through the aisles.  My senses tingled as I saw new stories, and I would have to negotiate with my Mom and Dad about how many I could carry home in a given week.

This love stayed with me my entire life.  Picture books turned into Miss Piggle-Wiggle, then the Chronicles of Narnia, then books about world mythology, then school books, then a phase of intellectual books to convince myself that I was smart like The Archeology of Knowledge by Michel Foucault.

About fifteen years ago, I fell in love with business books and have never looked back.  I never tire of reading new ideas and insights for how to start and run a business.

But the volume is overwhelming.

Todd Sattersten, President of 800CEORead, co-authored a book with Jack Covert called The 100 Best Business Books of All Time.

I jumped on the chance to talk with him about the book, since I was really fascinated to understand the process by which they selected the very best business books.

As an author, I was excited to learn the criteria they developed to select one hundred books from the hundreds of thousands in the business category. The criteria were:
  1. Accessibility: Is the book understandable, easy to read, engaging?
  2. Applicability: Does it apply to today's business environment?
  3. Quality of Idea: Would we do this in our own business?
Favorite quotes from the podcast:

"I am amazed at how often authors overestimate their ability to be writers."

"The best books offer a promise to readers: This is what you are going to get out of the book."

Listen and learn!

And buy the book here.  This one's a keeper!
Direct download: 100Best_2.mp3
Category:podcasts -- posted at: 5:11pm EDT