Tue, 3 July 2007
It is often tricky to know when it is safe to call yourself an expert in your field. If you have done any research in marketing and PR, you know the benefits of an "expert" designation: free press and the trust and credibility of potential customers, leading to more sales.
But it can feel a bit presumptuous to call yourself an expert, right?
This episode provides questions you can ask yourself to test your expertise, which go beyond the traditional formula of years of experience + number of academic degrees + number of books written = level of expertise.
Please share your thoughts about when it is safe to call yourself an expert on the blog at www.escapefromcubiclenation.com.