Escape from Cubicle Nation Podcast
Advice, support and encouragement to stop being a corporate prisoner and start your own business
No excuse anymore to forgo a business plan

My original and only business plan for my company was based on a Dr. Suess book.  I wish I were kidding.

Owning up to my liberal arts major and rebellious roots, I didn't think I needed a "real" plan.  And, for the most part, I did fine for a decade, securing lots of clients and making a good living.

But honestly, I think that I was just not thinking about business planning the right way.  I imagined reams of paper, onerous spreadsheets and carefully crafted mission statements.  Yuck.

Now, Tim Berry, founder of Palo Alto Software and prolific blogger about all things startup, has come out with a new book called the Plan as You Go Business Plan.  Even though his company makes business planning software, Tim felt a bit frustrated by the perceived hurdle new entrepreneurs attributed to business plans.  When I asked him why most people didn't write them, he said:

"What people normally give me, Pam, is “Yes, I’m going to tomorrow,” or “next month,” or “six months from now.”  And then there’s the variant on that: “Yes, I really agree it’s stupid that we don’t have a plan in this business and so-and-so has been promising to write it for years.”  So they the pass the buck.  It’s funny because the drag, what we’re fighting is they have in their mind this huge marathon-like PhD thesis-like thing. I don’t blame them sometimes for thinking, “No, I’m too busy.  I don’t have time for that. I’ve got to run my business.” 

Instead of this perspective, Tim encourages you to think of business planning as a fun and critical part of your entrepreneurial journey.  He says:

“Planning isn’t about writing some ponderous homework assignment or dull business memo; it’s about envisioning the business that you want to create.  It should be fascinating to you.  What do people want, how are you going to get it to them, how are you different and what do you do better than anyone else?”

I interviewed Tim on this topic for my book, but he was generous enough to let me share the conversation as a podcast.  It is about 37 minutes long.

I truly am motivated to finally create a plan after twelve years in business.  I hope you are too!
Direct download: timberry.mp3
Category:podcasts -- posted at: 2:56pm EDT