Escape from Cubicle Nation Podcast
Advice, support and encouragement to stop being a corporate prisoner and start your own business
The customer likeability factor Knowing what business to start is a huge question for many aspiring entrepreneurs.  Aside from examining your own passions and interests, you can gain great insight into this question by thinking about your ideal customer in the following dimensions:

  1. Who would I genuinely like to work with?  What characteristics do they share?
  2. What impact would my product or service have on their life?  How does it feel to know I am having a positive impact?
  3. How would I feel talking about my business with these customers? 
See how the "customer likeability factor" impacts your decisions about what business to start.  Please share your thoughts on the blog!
Direct download: Escape_Podcast_-_The_customer_likeability_factor.mp3
Category:podcasts -- posted at: 11:19am MST

The curse of competence

Do you do something very well, get recognition and rewards for it but feel very burned out and dead when you practice it?  You may suffer the curse of competence, a deadly trap for aspiring entrepreneurs. 

This episode discusses how to avoid starting a business based on a skill or ability you are burned out on.  It can seem the easy path to money, but often leads to real frustration and apathy.

Some strategies discussed:

  1. Disconnect the ability from the job description
  2. Create a personal development plan to give yourself time to learn new skills
  3. Consider a mix of "curse of competence" and new skills to kick-start your business

I'd love to hear your comments on the blog -



Direct download: curseofcompetence.mp3
Category:podcasts -- posted at: 1:41pm MST